More than a movement
The documentary is the high-visibility centerpiece of a broad multimedia ecosystem that will expand the reach of the project and ensure it has a long life. The engagement campaign will provide resources to help viewers who are inspired to take action.
The cornerstone of the campaign is a partnership program connecting organizations that are addressing environmental problems at both the international and grassroots community levels. The awareness raised by the documentary will help our partners connect with – and gain support from – those who are advancing the movement towards a perennial future.
Together with our partners we will create events and tools that have proven successful in other multi-level campaigns. These include: marketing assets; an integrated social media campaign; local events with special screenings of the film; film clips to be used on partner websites; and educational assets.